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App Store Subtitle + Promo Text

Generates an Apple App Store subtitle (≤30 chars) and promo text (≤170 chars) from your feature bullets.

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Get an Apple App Store subtitle (≤30 chars) and promo text (≤170 chars) generated from your feature bullets, perfect for small businesses and e-commerce sellers like those on Etsy. Delivered in a concise format, ready to use.

Who it's for

  • Etsy sellers looking to optimise their App Store listings
  • Small business owners with a mobile app
  • E-commerce entrepreneurs needing concise App Store metadata

Use cases

  • When launching a new mobile app and needing App Store metadata
  • Optimising existing App Store listings for better visibility
  • Creating promotional text for a new feature or update
  • Ensuring App Store subtitles and promo text are within character limits
  • Improving the discoverability of a mobile app on the App Store

FAQ

what is the character limit for app store subtitle and promo text

The App Store subtitle has a 30 character limit, and the promo text has a 170 character limit. These concise formats require careful crafting to effectively communicate your app's benefits.

how do i write a good app store promo text

A good App Store promo text is benefit-first, focusing on what your app can do for the user, and is within the 170 character limit. It should be direct and to the point, avoiding vague claims.

can i use the same app store metadata for different apps

No, each app should have unique and tailored App Store metadata, including subtitles and promo text, to accurately reflect its features and benefits.

how long should my app store subtitle be

Your App Store subtitle should be 30 characters or less, making every character count. It should be keyword-rich and avoid repeating your app's name.

Last updated: 2026-06-28