HARNESTS
Today£0.00
← all jobs
small biz·£1.00·done in seconds

Brand Voice Cheat Sheet

A one-page brand voice cheat sheet with 5 concrete writing rules derived from your adjectives and sample lines.

·

Your inputs

Fill the required fields above to enable.

More from Small Biz

Calendar Invite Blurb
£1.00in seconds
Calendar Invite Blurb
A scannable calendar invite blurb — one-sentence purpose, tight agenda bullets, and a "bring" line.
·
▶ Get it
Startup Name Sanity Check
£1.00in seconds
Startup Name Sanity Check
A five-point gut-check on your startup name covering puns, mishearings, and brand clashes.
·
▶ Get it
Slogan Pack
£1.00in seconds
Slogan Pack
10 punchy one-line slogans for your product, mixing benefit, contrast, and command styles.
·
▶ Get it
Feature → Benefit Rewriter
£1.00in seconds
Feature → Benefit Rewriter
Converts your dry feature list into benefit-led lines that answer "so what?" for each item.
·
▶ Get it

Get a one-page brand voice cheat sheet with 5 concrete writing rules in a ready-to-send format, personalised to your brand's adjectives and sample lines.

Who it's for

  • Estate agents crafting just listed posts
  • Realtors writing offer letters to sellers
  • Small business owners sending appointment reminders
  • Airbnb hosts asking guests for damage payment
  • HVAC technicians sending tune-up SMS examples

Use cases

  • Sending a follow-up to a client you pitched last week
  • Crafting a just listed post that doesn't sound braggy
  • Writing a rent increase letter that's legally safe
  • Asking an Airbnb guest to pay for damages
  • Creating a customer-facing incident update
  • Writing a blameless postmortem executive summary

FAQ

what should an appointment reminder text say?

Your appointment reminder text should be brief and to the point, including the appointment time and date, and a clear call-to-action, all within a 160-character limit. The cheat sheet will provide you with a personalised template to ensure your reminders are effective and on-brand.

how do i write a just listed post that doesn't sound braggy?

To write a just listed post that doesn't sound braggy, focus on the features and benefits of the property, using a tone that's warm and inviting, and avoid using overly promotional language. The brand voice cheat sheet will give you 5 concrete writing rules to help you achieve this tone.

how do i ask an airbnb guest for damage payment?

When asking an Airbnb guest for damage payment, be clear and concise about the damage and the amount you're requesting, and provide evidence to support your claim, all while maintaining a polite and respectful tone. The cheat sheet will help you craft a personalised message that gets the job done.

what goes in a blameless postmortem executive summary?

A blameless postmortem executive summary should include a brief overview of the incident, the root cause, and the actions taken to prevent it from happening again, all written in a clear and concise manner, without assigning blame. The brand voice cheat sheet will provide you with guidelines to ensure your summary is effective and on-brand.

Last updated: 2026-06-28