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Buyer Follow-Up Email

A sub-80-word follow-up email to a buyer who went quiet after a showing — one specific question, no "just checking in".

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Get a sub-80-word follow-up email to a buyer with one specific question, referencing a factual detail from the last interaction, in a personalised format.

Who it's for

  • Estate agents following up on viewings
  • Sales teams re-engaging with quiet leads
  • Business owners sending post-meeting emails
  • Recruiters contacting interview candidates

Use cases

  • Sending a follow-up to a buyer who went quiet after a viewing
  • Re-engaging with a lead who hasn't responded to initial contact
  • Requesting feedback after a meeting or pitch
  • Checking in with a client who hasn't made a decision yet
  • Personalising a follow-up email to a potential customer

FAQ

how do you write a cold email that gets a reply

You write a cold email that gets a reply by personalising it with specific details and asking one clear question. Keep it concise, under 80 words, and avoid generic phrases.

what is the best subject line for a cold email

The best subject line for a cold email is one that accurately reflects the content and is brief. Avoid overpromising and keep it relevant to the recipient.

how many follow up emails should i send

The number of follow-up emails to send depends on the situation, but it's best to start with one and assess the response before sending more. Quality is more important than quantity.

how do i politely follow up after no response

You politely follow up after no response by referencing a specific detail from your previous interaction and asking one question. Keep it brief and avoid being pushy or aggressive.

Last updated: 2026-06-28