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Customer Interview Script

A 30-minute customer-interview script — open warmly, probe pain, end with referrals.

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Get a 30-minute customer interview script in a structured format, including warm-up, pain and behaviour, product reaction, and wrap-up questions.

Who it's for

  • Startup founders researching their target market
  • Product managers gathering customer feedback
  • Business owners looking to improve their customer service
  • Market researchers conducting customer interviews
  • Entrepreneurs validating their business ideas

Use cases

  • Conducting a customer interview to inform a new product launch
  • Gathering feedback from existing customers to improve a service
  • Researching a new target market for a business expansion
  • Validating a business idea with potential customers
  • Informing a marketing strategy with customer insights
  • Understanding customer behaviour and pain points

FAQ

what is a customer interview script

A customer interview script is a structured set of questions to guide a 30-minute conversation with a customer, helping you understand their needs and pain points. This script is designed to learn, not sell, and includes open-ended questions to gather valuable insights.

how long is the customer interview script

The customer interview script is approximately 30 minutes long, divided into sections including a 2-minute warm-up, 18 minutes of pain and behaviour questions, 6 minutes of product reaction questions, and a 4-minute wrap-up.

what kind of questions are in the script

The script includes open-ended questions to gather detailed insights from the customer, with a focus on understanding their pain points and behaviour. All questions are non-leading and designed to encourage honest feedback.

can i customise the script

You can provide input on who you are interviewing and what you want to learn, and the script will be tailored to your needs. The script is structured to ensure a productive and insightful conversation.

how much does the customer interview script cost

The customer interview script costs £1.00, providing a cost-effective way to gather valuable customer insights and inform your business decisions.

what format is the script in

The script is provided in a structured format, with timed sections and open-ended questions to guide the conversation. This format helps ensure a productive and insightful discussion with the customer.

Last updated: 2026-06-28