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MLS Listing Description

A 250-char headline plus up to 1,800-char MLS body for your property — concrete, cliché-free, and optimised for mobile truncation.

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Get a 250-char headline and up to 1,800-char MLS body, optimised for mobile truncation and free from clichés, for your property listing.

Who it's for

  • Estate agents needing MLS listing descriptions
  • Realtors looking for property listing copy
  • Property sellers requiring MLS public remarks

Use cases

  • Creating a property listing for a new client
  • Updating an existing MLS listing with fresh copy
  • Writing a property description for a real estate portal
  • Crafting a compelling headline for a property listing
  • Optimising a property listing for mobile devices

FAQ

how long should an mls listing description be

An MLS listing description should be up to 1,800 characters long, with a 250-character headline. This allows for a concise and informative description of the property.

what words are banned in real estate listings

Certain words and phrases, such as 'charming', 'cozy', and 'must-see', are banned in real estate listings due to fair housing concerns. A list of banned words is provided to ensure compliance.

how do i write a real estate headline that converts

A real estate headline should lead with the strongest feature of the property, such as 'new roof and yard', and be concise and informative. The headline should be 250 characters or less and optimised for mobile truncation.

what is the character limit for mls public remarks

The character limit for MLS public remarks varies, but our service provides up to 1,800 characters for the body and 250 characters for the headline, ensuring your listing is fully optimised.

Last updated: 2026-06-28