One-Page Business Case Builder
A one-page business case — problem, proposal, cost, ROI, risks.
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What you get
You get a one-page business case in a concise format, covering problem, proposal, cost, ROI, and risks, all within 350 words.
Who it's for
- Startup founders seeking investment
- Business development managers
- Product managers proposing new features
- Entrepreneurs looking to expand their business
- Marketing directors justifying campaign spend
Use cases
- Proposing a new project to your manager
- Justifying a budget increase for your team
- Pitching a business idea to potential investors
- Evaluating the cost and benefit of a new initiative
- Creating a business case for a change in company behaviour
FAQ
what is a one-page business case
A one-page business case is a concise document that outlines a problem, proposed approach, cost, ROI, and risks, all on a single page. It's designed to get a yes or no decision on first read, typically within 350 words.
how long is the business case
The business case is approximately 350 words or less, making it quick and easy to read and understand. It's divided into five sections: problem, proposed approach, cost, ROI/benefit, and risks.
what format does the business case take
The business case is delivered in a text format, with five clear sections and bullet points where possible, making it easy to scan and understand the key points.
how much does it cost
The one-page business case costs £1.00, providing a cost-effective way to get a professional business case without the need for extensive research or writing.
Sample output
**Problem** * Current customer support platform (Zendesk) is costly and inefficient * High licence fees are a significant expense for the business * Long resolution times are affecting customer satisfaction **Proposed approach** * Migrate customer support from Zendesk to Front, including chat functionality * Utilize Front's features to streamline support processes and improve efficiency **Cost** * Migration costs: approximately 80 engineering hours, estimated at £6k * Ongoing licence fees for Front will be £4k/yr less than current Zendesk costs **ROI/benefit** * Annual licence cost savings: £18k * Expected reduction in resolution time: 20% * Payback period for migration costs: inside 3 months **Risks** * Potential disruption to customer support during migration * Some staff training may be required to adapt to new platform * Risk of some functionality being lost in migration, although Front is expected to provide equivalent or better capabilities
Last updated: 2026-06-28