Pinterest Pin Description
A 500-character SEO-friendly Pinterest pin description that drives clicks and saves.
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What you get
A 500-character SEO-friendly Pinterest pin description that drives clicks and saves, including a primary keyword and a clear call to action.
Who it's for
- Social media managers creating engaging content
- E-commerce businesses promoting products on Pinterest
- Bloggers driving traffic to their websites
- Influencers increasing their online presence
Use cases
- Creating a new pin for a product launch
- Optimising existing pins for better performance
- Developing a content strategy for a Pinterest campaign
- Increasing engagement on a Pinterest business account
- Promoting a blog post or article on Pinterest
FAQ
what is the character limit for a pinterest pin description?
The character limit for a Pinterest pin description is 500 characters. This description will be carefully crafted to fit within this limit and include a primary keyword and call to action.
should i use hashtags in pinterest pin descriptions in 2026?
No, Pinterest no longer recommends using hashtags in pin descriptions. Instead, focus on including a primary keyword and a clear call to action to drive engagement.
how do i write a description that drives saves instead of just impressions?
To drive saves, include a clear benefit or outcome in your description, and end with a soft call to action like 'save' or 'try'. This will encourage users to engage with your pin and save it for later.
where does the primary keyword need to be in a pin description?
The primary keyword should be included naturally in the first sentence of the pin description. This will help your pin appear in search results for that keyword and increase its visibility.
Last updated: 2026-06-28