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Coach Price Increase Announcement

A professional price-increase email giving existing clients advance notice, a grandfather offer, and zero apology spiral.

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A professional price-increase email with a grandfather offer and zero apology spiral, in a concise format, for £1.

Who it's for

  • fitness coaches raising their session rates
  • wellness coaches with existing clients
  • personal trainers looking to grandfather in current clients
  • small business owners with client bases

Use cases

  • notifying clients of a price increase with a clear effective date
  • offering existing clients a grandfather clause before a rate change
  • informing customers of a new pricing structure without apologising
  • creating a professional email template for price increase announcements
  • preparing to raise prices without losing long-term clients
  • crafting a clear and concise price increase notification

FAQ

how do you tell clients you're raising prices?

You tell clients you're raising prices by sending a clear and concise email stating the new price, effective date, and any grandfather offer, without apologising for the increase. This email should be professional and to the point, focusing on the facts of the price change.

how much notice should you give for a price increase?

The notice period for a price increase can vary, but it's generally recommended to give clients at least 30 days' notice before the new price takes effect. This allows them time to adjust to the change and consider any grandfather offer.

what should a price increase email include?

A price increase email should include the current and new price, the effective date of the change, and any grandfather offer for existing clients. It should be concise, clear, and professional, avoiding apologetic language.

how do you write a grandfather offer for old clients?

You write a grandfather offer for old clients by specifying the conditions under which they can retain their current rate, such as booking a block of sessions before a certain date. This offer should be clearly stated in the price increase email.

Last updated: 2026-06-28