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Product Blurb

Three ready-to-paste product blurbs at short, medium, and long lengths.

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Get three ready-to-paste product blurbs, crafted for short, medium, and long formats. Each blurb is tight, punchy, and leads with the benefit, perfect for Etsy listing descriptions, App Store promo text, or any product page.

Who it's for

  • Etsy sellers crafting new product listings
  • Small business owners launching new items
  • App developers needing concise promo text
  • Entrepreneurs updating product pages
  • Makers aiming for direct, benefit-led descriptions

Use cases

  • Writing the first 160 characters of an Etsy listing description
  • Drafting an App Store subtitle (30 characters)
  • Composing App Store promo text (170 characters)
  • Creating concise product copy for social media ads
  • Developing short, medium, and long product descriptions for a website
  • Refreshing existing product blurbs to highlight benefits

FAQ

How long should an Etsy listing description be?

An Etsy listing description can be quite long, but the most crucial part is the first 160 characters, which Google indexes for external search. Harnests provides blurbs in short, medium, and long lengths to fit various needs, ensuring your key benefits are always front-loaded.

What are the first 160 characters of an Etsy description used for?

The first 160 characters of an Etsy description are vital because Google indexes them for external search results. This snippet is your chance to grab attention and front-load your product's main benefit and relevant long-tail keywords.

What's the character limit for App Store subtitle and promo text?

The App Store subtitle has a strict 30-character limit, while promo text allows up to 170 characters. Harnests' short blurbs are perfect for fitting these tight constraints, ensuring your message is punchy and direct.

How do I write a product blurb that highlights benefits?

To highlight benefits, start your product blurb with what the customer gains, not just what the product is. Avoid jargon and focus on concrete outcomes, like "Cold-brew concentrate in 12 hours" instead of "An innovative beverage solution."

Can these blurbs be used for different platforms?

Yes, the three blurbs (short, medium, long) are designed for versatility across various platforms. They are ideal for Etsy listing descriptions, App Store text, social media captions, or any e-commerce product page.

Do Etsy product descriptions matter for SEO?

Yes, Etsy product descriptions significantly impact SEO, especially the first 160 characters which Google uses for external search. Including relevant long-tail keywords and clear benefits helps your listing rank higher and attract more buyers.

Last updated: 2026-06-28