Sponsored Post Disclosure Caption Opener
Writes a FTC-compliant disclosure opener for sponsored Instagram captions that leads the post and sounds human.
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What you get
Get a human-sounding, FTC-compliant sponsored post disclosure opener as the first line of your Instagram caption, including 'Paid partnership with @brand' or '#ad', within 125 characters.
Who it's for
- Influencers working with brands
- Social media managers for small businesses
- Content creators partnering with sponsors
- E-commerce entrepreneurs promoting products on Instagram
- Marketing specialists running influencer campaigns
Use cases
- When partnering with a brand for a sponsored Instagram post
- Creating a sponsored content calendar for the month
- Disclosing a free product or service received from a brand
- Complying with FTC regulations for sponsored social media content
- Crafting a personalised sponsored post disclosure for a niche audience
- Ensuring transparency with followers about sponsored content
FAQ
how do i disclose a sponsored instagram post per ftc
You can disclose a sponsored Instagram post by including 'Paid partnership with @brand' or '#ad' in the first line of your caption, within 125 characters. This ensures compliance with FTC regulations and maintains transparency with your followers.
what's the best way to sound human in a sponsored post disclosure
To sound human in a sponsored post disclosure, use a conversational tone and avoid jargon or overly promotional language. For example, you can express your genuine opinion about the product or service, like 'I love how this product actually works'.
can i use #sponsored mid-caption for ftc compliance
No, using '#sponsored' mid-caption is not enough for FTC compliance. The disclosure must be in the first line of your caption, within 125 characters, to ensure it's visible to your followers before the 'more' cutoff.
how long should my sponsored post disclosure be
Your sponsored post disclosure should be brief, within 125 characters, to ensure it's visible and compliant with FTC regulations. This typically includes 'Paid partnership with @brand' or '#ad' and a brief personal take on the product or service.
Last updated: 2026-06-28