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Follow-Up Sequence Builder

A 5-touch follow-up sequence after a sales call — emails and LinkedIn, with timing.

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Get a 5-touch follow-up sequence in a concise format, including emails and LinkedIn messages with timing.

Who it's for

  • Sales representatives
  • Business development managers
  • Account managers
  • Entrepreneurs with sales targets

Use cases

  • Following up with a prospect after a sales call
  • Re-engaging a lead that has gone cold
  • Nurturing a relationship with a potential client
  • Adding value to a conversation with a decision-maker
  • Restarting a stalled sales conversation

FAQ

what is a follow-up sequence

A follow-up sequence is a series of timed messages to nurture a lead or prospect, typically including 5 touches. Our Follow-Up Sequence Builder produces a custom sequence for your specific situation.

how many follow-ups should i send

Our Follow-Up Sequence Builder provides 5 touches, spaced out over time, to help you add value and stay top of mind with your prospect. You can use these as a starting point and adjust according to your needs.

what channels can i use for follow-ups

Our sequences include a mix of email and LinkedIn messages, allowing you to reach your prospect through multiple channels and increase the chances of a response.

how much does the follow-up sequence builder cost

The Follow-Up Sequence Builder from Harnests costs £1.00, providing a cost-effective way to get a personalised follow-up sequence for your sales needs.

Sample output

Here is the 5-touch follow-up sequence:

1. Day +3 Email. 
Subject: Sage Integration Details
Body: Our integration with Sage is seamless, no IT overhead. Case study: similar firm, 2-day setup. 
Purpose: Address Sage integration concern.

2. Day +7 LinkedIn. 
Subject: IT Buy-in Strategies
Body: Tips on getting IT on board with new implementations, relevant to year-end audit prep.
Purpose: Offer value on IT involvement.

3. Day +10 Email. 
Subject: ROI Math You Requested
Body: Custom model based on Ravenhall's finance team size — estimated savings: ~£120k/yr. 
Purpose: Provide ROI math as requested.

4. Day +17 Phone. 
Subject: Audit Prep Support
Body: How our solution can support year-end audit prep, reduce workload. 
Purpose: Explore audit prep pain points.

5. Day +24 Email. 
Subject: Implementation Roadmap
Body: Example roadmap for similar firms, highlighting key milestones and timelines. 
Purpose: Provide a clear implementation outline.

Last updated: 2026-06-28